WAREHOUSE CLEARANCE January 12th, 2017
With our pending move of our main warehouse down to Portsmouth, it is time for us to start clearing out our Hockley warehouse. This is quite a task as we have been in Hockley all our life. So we have forty four years of accumulated odds and ends to get rid of. We are getting rid of most of it on eBay so it is worth checking our eBay site regularly. The link is shown below.
The Changing Way we Buy and Sell January 8th, 2017
When I first started Waters and Stanton forty three years ago, things were a lot different to what they are now. Perhaps not very surprising after such a long time, but it is worth looking at some of the changes.
W&S first advertised in the RSGB Bulletin in 1973. It was one of the best ways of promoting our products. The Bulletin was not alone. On the newsstands were Practical Wireless and Short wave Magazine. The latter was the magazine that first introduced me to the hobby. The first W&S advert appeared in the Bulletin in 1973. The magazine is now known as RadCom.
Then, the only way that I could find out about products that were available was by reading these magazines. Likewise the only way that I could sell products was by advertising in the magazines. It was a major source of income for these magazines. It is an important source of income for the survival of most magazines. And it is, or rather was, the reason that many ham operators and listeners, bought these magazines. But times are changing.
My recent experience suggests that anybody wanting to purchase new equipment or see what is available, is likely to turn to the internet. A retailer cannot hope to included all his products in a magazine advert and it is far cheaper to advertise products on the internet than it is in the pages of magazines. This is not good new for magazines. But what about technical articles?
In many cases these are also appearing on the internet. Take a look at YouTube and Google. There is a wealth of information here. In fact there is very little that cannot be found on the web these days. There are even reviews on the latest equipment. So where are we going?
Well it is likely that this trend will continue and it is likely to hit the ham radio market in a signifiant way. I know that we spend a huge amount of money o magazine advertising. Test adverts are showing that the response is getting less and less. So the obvious solution is to reduce the level of page advertising. But there is a reason to be concerned over this. Magazines have in the past been a way of introducing newcomers to the hobby. I have already mentioned, that was how I came into the hobby. Radom is a little different because it is not on the news stands. That is a great shame. and has certainly been a major source of income for the RSGB
There can be little doubt that magazine advertising is becoming an expense with diminishing returns. It would be a shame if advertising was taken away completely from magazines, forcing them to close. Publishers need to realise that the time is coming whereby advertising rates need to be reduced to match the falling response. It is just one example of how the web is changing the way we buy and sell.
Peter Waters G3OJV
The UK’s Largest Ham Radio Outlet January 7th, 2017
Yes it is now official. IHSG is the largest retail outlet for Ham Radio and Hobby Electronics. So what does it mean for the ham radio enthusiast?
This new Group has more active radio hams than any other retail outlet. That in itself is very important. Whether deciding what to buy or wanting some technical advice, you need to talk with a fellow enthusiast who is sympathetic to your needs and understands your questions. IHSG are not box shifters whose only concern is to take your money and move onto the next customer. We offer the kind of service that we ourselves would expect, and hope for, if we were buying ham radio gear.
More and more customers are now buying mail order, either by telephone or via our web site. This makes sense because it usually means that you receive your order the next working day and don’t waste time in traffic jams or spend money on fuel. Of course we welcome customers into our showroom with free car parking outside and a warm drink inside.
The Group’s size also means that you will get the best possiblble deal because of our buying power. And as we have more agencies than any other retail outlet, we are able to match or beat prices. This is of course good news. We also operate the largest part exchange and buy back service in the UK. And if you wish, we can arrange to pick up your used equipment.
So watch our advertising pages and web site as we roll out our latest products and latest deals. It is an exciting time for both us, and you, the customrt.
Peter Waters G3OJV.
BEKO VHF and UHF Amplifiers January 6th, 2017
Waters & Stanton Ltd, part of the IHSG Group, are pleased to announce that they are now the exclusive UK agents for BEKO Amplifiers. Beko are based in Germany and are well known for producing high performance amplifiers for VHF and UHF with power outputs up to 4kW. BEKO need a distributor that had the technical backup and product knowledge to represent them. Waters & Stanton were the only dealer that met this high standard or requirement. The product range will be overseen by Justin, G0KSC, who will be happy to talk to you about the full range of BEKO products.
The amplifier above is the HLV-1000 that will deliver up to 1.5kW output on 2m. The standard model will deliver this power output with a drive level of 25W. The amplifier is protected against over drive for power input levels up to 150W. We are able to offer different power input levels to customer orders, from 5W to 50W for full output. Special modified versions are also available for drive levels down to 5dBm.
One of the interesting features is that the amplifier has a built in sequencer. This can be used in two different ways. The first is using the DC output voltage on transmit to switch a mast head pre-amplifier. The second is to short two pins together on the accessory socket which then feeds the control voltage up the coax cable. This is particularly useful when using the BEKO high power mast head pre-amps.
Full detaisl are on our web site. CLICK HERE
New Ham Radio Deal January 4th, 2017
Waters & Stanton are now part of the IHSG Group and that means some big changes in the ham radio retail business. One of the really big announcements from the Group is a collaboration between the UK and the USA. For the full details please CLICK HERE
Peter Waters G3OJV